Professor Grégoire holds a PhD in Marketing from the University of Western Ontario (Ivey) and an MSc from HEC Montréal. He joined the School in 2010. From 2004 to 2010, he taught at Washington State University (WSU), first as an assistant and then an associate professor.
The Chair currently focuses on several areas of expertise, including 1) the occurrence of conflicts between customers and firms and 2) their resolution process.