For more information about the impact of Jean-Charles Chebat, please visit his google scholar page at:
You will also find 20 of his most cited papers at the end of this tribute.


Jean-Charles Chebat was born in Algiers on January 13, 1945. He studied marketing at the École supérieure de commerce de Paris from 1965 to 1968. The following year, he received an MBA from Université Laval and went on to study sociology at Université de Montréal, where he earned a PhD in 1976.

UQAM/HEC Montréal

The hallmarks of Mr. Chebat’s career were his contribution to academics and 50-year commitment to the field in which he remained active until the very end. Having started his teaching career at Université du Québec à Montréal (UQAM) in 1970, Jean-Charles Chebat made great contributions to the school during his twenty-six-year tenure. During that time, he took on many roles, such as the John-Labatt Chair in Marketing (1985-1996), Director of the Administrative Sciences Department (1979-1981) and Acting Director of UQAM’s Centre for Management Research (1991-1992). Mr. Chebat then went on to join Hautes Études Commerciales de Montréal (HEC Montréal), where he continued to invest in research as the holder of two prestigious chairs in marketing. He held the Omer DeSerres Chair of Retailing (1996-2005), followed by the Chair of Commercial Space and Customer Service (2005-2014). His outstanding career earned him the title of Professor Emeritus at HEC Montréal in November 2015.

Awards and recognition

Mr. Chebat’s curious nature, as well as his tremendous ability to build a retail network and identify future fields of research carried him throughout his most prolific career. By 1991, he had already received the AFAS Jacques-Rousseau Award for cross-disciplinary research. In 1996, Jean-Charles Chebat became the first Canadian researcher in marketing to be elected to the Royal Society of Canada, which awarded him its highest distinction, the Sir John William Dawson medal. He held a number of positions at the Society, including Vice-President and President of the Academy of Arts and Humanities from 1996 to 2003. He received the Pierre-Laurin Award in research from HEC Montréal twice, in 1997 and 2003. In 2004, the Quebec government conferred him the title of Knight of the Ordre national du Québec.

In 2005, Rennes University awarded him an honorary doctorate degree on the 50th anniversary of the creation of the Institutes of Business Administration in France. He was an active member of numerous academic associations, such as the AMA, AMS and SMA, received many awards, such as the 15 Best Papers Awards and was the first researcher from outside the U.S. to receive the prestigious Stephen J. Shaw Award from the Society for Marketing Advances, which just created the Jean-Charles Chebat Award for the best dissertation in the field. He was also the first management researcher to receive the Prix Jacques-Rousseau from the Association canadienne-française pour l’avancement des sciences (ACFAS) recognizing multidisciplinary research.

Throughout his career, Mr. Chebat sat on a number of editorial boards for prestigious scientific journals and, in 2011, received the Marketing Trends Award from a European association of researchers, amounting to international recognition for his work in the field of marketing. In 2013, HEC Montréal awarded him one if its highest distinctions: the Jean-Guertin Award for Teaching Excellence. In 2016, he was inducted into ESCP Europe’s exclusive Hall of Fame. ESCP is recognized as the first ever management school, founded in 1819.

Impact on students

Jean-Charles Chebat was close to the more than one hundred PhD students he trained. He thought of them as family. His approach made a significant contribution to the training and development of young researchers, who went on to excel internationally. HEC Montréal alumni describe him as a passionate researcher, an exceptional educator and an intellectual authority who never missed an opportunity to introduce students to the university’s networks. They also remarked on his willingness to listen, his work ethic, his commitment, his generosity and his innovative vision, all of which made him an exceptional teacher and colleague.

Research interests

Professor Chebat was interested in many fields of research, such as health marketing, consumption environments and consumer-business conflict. His work in the psychology of consumption and marketing services was particularly influential, touching on various disciplines and thereby enriching today’s discussions on new avenues of marketing research, particularly Service Recovery. This passionate educator left behind a significant contribution including the publication of six books, 11 book chapters and over 150 scientific articles in international journals. He is one of the world’s leading authors in his field in terms of the number of times his work has been cited, and is currently the most cited marketing professor from HEC Montréal. Nine of his scientific articles made it on the list of TOP25 Hottest Articles issued by Science Direct, which houses the world’s largest online collection of scientific articles. His research delved into many disciplines and was published in reviews such the Journal of Business Research, Journal of Retailing, Journal of Applied Psychology, Journal of Economic Psychology and Industrial Marketing Management. The Journal of Business Research recognizes Jean-Charles Chebat as having the most publications in the journal since it was founded in 1974.


In 2013, professor Chebat and his wife fulfilled their wish to move to Israel. But distance would not keep Mr. And Mrs. Chebat from continuing their university research and staying active in academics. After a career that left a significant impact on society and his remarkable life, Jean-Charles Chebat, Professor Emeritus of HEC Montréal, passed away on May 21, 2019 in Israel at age 74. He leaves behind two daughters, Myriam and Élise, his son Daniel and his loyal partner and wife, Claire.

Most cited papers

Dolbec, P.-Y., & Chebat, J.-C. (2013) “The impact of a flagship vs. a brand store on brand attitude, brand attachment and brand equity.” Journal of Retailing, 89 (4), 460-466.

Richard, M.-O., Chebat, J.-C., Yang, Z., & Putrevu, S. (2010) “A proposed model of online consumer behavior: Assessing the role of gender.” Journal of Business Research, 63 (9), 926-934.

Turley, L. W., & Chebat, J.-C. (2010) “Linking retail strategy, atmospheric design and shopping behaviour.” Journal of Marketing Management, 18 (1), 125-144.

Chebat, J.-C., & Morrin, M. (2007) “Colors and cultures: Exploring the effects of mall décor on consumer perceptions.” Journal of Business Research, 60 (3), 189-196.

Morin, S., Dubé, L., & Chebat, J.-C. (2007) “The role of pleasant music in servicescapes: a test of the dual model of environmental perception.” Journal of Retailing, 83 (1), 115-130.

Vandenberghe, C., Bentein, K., Michon, R., Chebat, J.-C., Tremblay, M., & Fils, J.-F. (2007) “An examination of the role of perceived support and employee commitment in employee-customer encounters.” Journal of Applied Psychology, 92 (4), 1177–1187.

Chebat, J.-C., Davidow, M. & Codjovi, I. (2005) “Silent voices: why some dissatisfied consumers fail to complain.” Journal of Service Research, 7 (4), 328-342.

Chebat, J.-C., & Slusarczyk, W. (2005) “How emotions mediate the effects of perceived justice on loyalty in service recovery situations: an empirical study.” Journal of Business Research, 58 (5), 664-673.

Eroglu, A. S., Machleit, A. K., & Chebat, J.-C. (2005) “The interaction of retail density and music tempo: effects on shopper responses.” Psychology & Marketing, 22 (7), 577-589.

Michon, R., Chebat, J.-C., & Turley, L. W. (2005) “Mall atmospherics: the interaction effects of the mall environment on shopping behavior.” Journal of Business Research, 58 (5), 576-583.

Babin, J. B., Chebat J.-C., & Michon, R. (2004) “Perceived appropriateness and its effect on quality, affect and behavior.” Journal of Retailing and Consumer, 11 (5), 287-298.

Ruiz, J.-P., Chebat, J.-C., & Hansen, P. (2004) “Another trip to the mall: a segmentation study of customers based on their activities.” Journal of Retailing and Consumer Services, 11 (6), 333-350.

Chebat, J.-C., & Michon, R. (2003) “Impact of ambient odors on mall shoppers’ emotions, cognition, and spending: A test of competitive causal theories.” Journal of Business Research, 56 (7), 529-539.

Chebat, J.-C., Chebat, G. C., & Vaillant, D. (2001) “Environmental-background-music-and-in-store-selling.” Journal of Business Research, 54 (2), 115-123.

Chebat, J.-C., & Kollias, P. (2000) “The impact of empowerment on customer contact employees’ roles in service organizations.” Journal of Service Research, 3 (1), 66-81.

Lapierre, J., Filiatrault, P., & Chebat, J.-C. (1999) “Value strategy rather than quality strategy: a case of business-to-business professional services.” 45 (2), 235-246.

Hul, K. M., Dubé, L., & Chebat, J.-C. (1997) “The impact of music on consumers’ reactions to waiting for services.” Journal of Retailing, 73 (1), 87-104.

Chebat, J.-C., Filiatrault, P., Chebat, G. C., & Vaninsky, A. (1995) “Impact of waiting attribution and consumer’s mood on perceived quality.” Journal of Business Research, 34 (3), 191-196.

Dubé, Laurette., Labatt, J., Chebat, J.-C., & Morin, S. (1995) “The effects of background music on consumers’ desire to affiliate in buyer-seller interactions.” Psychology & Marketing, 12 (4), 305-319.

Chebat, J.-C., Chebat, G. C., & Filiatrault, P. (1993) “Interactive effects of musical and visual cues on time perception: an application to waiting lines in banks.” Perceptual and Motor Skills, 77 (3), 995-1020.